I consider this blog under construction. In fact, I originally had it set as a private website because I was so afraid of someone coming across it and thinking, “This is lame.” That’s what I thought of it, so why would anyone else believe differently? I created a checklist to complete before launch, so it would be perfect by the time I released it out into the world. The web design would be better than I imagined, every bit of content would connect and appeal to my audience, all my graphics would be visually amazing, the “meet” section would creatively and cleverly summarize how awesome of a person I am, I’d have built a cushioned social media following in order to exponentially grow, and the overall blog would be clean, crisp, and professional. Upon launch date, I was going to have a blog to be taken seriously. No one was going to witness my struggles along the way.
How unbelievably naive I was. I mean, wow. I’ve been so fearful of rejection that I was prepared to keep this blog behind closed doors and not even give it a chance. If I stuck with launch-date mentality, Lex Be Livin’ would never see the light of day. Because let’s be honest, when does any blogger think his/her blog is perfect? Especially before anyone has even had the chance to check it out?
I created this blog to give myself an opportunity to learn through hands-on experience. Learning about social media, web design, finding my voice, blog community interaction, effective writing, graphic design, marketing myself… the list goes on and on! It is a constant learning process.
So rather than having a checklist to complete before the blog launches, I am creating a checklist to continually guide me toward success. Most of the items on the checklist are the same, but I am tackling it with a whole new (and much more positive) perspective.
- Create a unique logo/header that is simple and eye-catching.
- Add photos of me for sidebar “about me” summary and “meet” section.
- Settle on fonts that flow with the overall layout and contribute to the brand.
- Make it unique and a representation of me.
- Find my blog voice and focus on a niche more specific than “lifestyle.”
- Connect with my audience by discussing relatable topics and sharing my knowledge in an interesting way.
- Post at least four times a week, no excuses.
- Keep editing the sidebar “about me” summary and “meet” section until they are a direct reflection of my established blog voice.
- Always have topic ideas/drafts to work with for those not-so-creative days.
- Use high quality images and nothing less.
- Define my graphic style to maintain visual consistency.
- Create templates so it doesn’t take forever every time I want to post.
- Have at least one Pinterest worthy graphic in every post.
- Interact with fellow bloggers.
- Gain followers on all platforms.
- Generate quality content (links, visuals, words, hashtags).
- Make it as easy as possible for others to connect with me (buttons, links, etc.)
- Establish consistency in my profile photo/description for every platform.
- Find favorite blogs and become a loyal follower.
- Share favorite posts via social media.
- If I read it, comment. Comment, comment, comment.
- Reach out and connect with bloggers I relate to.
It really boils down to facing my fear of rejection and promoting my blog even though it is a work-in-progress. I like to think that with hard work, dedication, and passion, these checklist items will cross themselves off the list.
We all have to start somewhere, right?