We’re still stretching and warming up for February with scribbling out “1” when we write the date, figuring out how much money we have after rent, and still saying “I can’t believe how fast January went!” Which, by the way, it didn’t really feel like January passed in a blink of an eye, despite how hectic it was. Catch up on all last month’s highlights as told by my Instagram feed on yesterday’s Behind the Lens of January.
I’m only published two goals posts in the past (September and February 2016), yet each of them proved to provide extra motivation and accountability. I achieved (almost) all my goals both times… so I wonder if there’s something to it, you know? Here are my goals for this February:
Create a signature design template for all graphics. Because they’re all over the place right now, and a pain in the butt to put together at 11pm the night before a scheduled post with a man and dog staring me down so we can all just go to bed. A good pin size, but not overbearing.
- Take the time to experiment different options on Canva.
- Find inspiration in aesthetics and styles that I like from other pins.
- Be patient and try out a few in a row to see how they fit.
Increase Pinterest traffic to 5%. You know how many times people are directed to this blog from Pinterest? Twice. Ever. And they were both in the past three days. I know, I know, Pinterest is one of the best ways to garner web traffic. I guess I never took the time to figure it out? Or bothered much to develop a strategy? I’ve been using the platform so much more recently and am blown away by how much I utilize it. How am I not yet taking the time to learn the ins and outs from a business perspective?
- Join fitting pin groups.
- Add a “Pin” hover option for images on this blog to make it as easy as possible to pin.
- Pin all photos from every post.
Increase engagement, impressions and/or web traffic by 3% on selected social platforms every week. I created a handy social analytics spreadsheet that projects numerical weekly goals at a 3% increase from the previous week. This spreadsheet is a new tracking method I’m trying, and we’ll see how well it works. But I believe it’s realistic… ask me again at the end of the month.
- Read all those pinned articles on my “Social Media Tips” pin board.
- Read the newsletters delivered to my inbox and sign up for new, relevant ones.
- Take risks and go for methods that might be out of my comfort zone.
- Schedule social content at least one to two days ahead and at optimal times.
Grow followers by 2% on selected social platforms every week. I originally had this set for 3% too, though reevaluated those numbers after seeing the projected numerical goals. So we’ll go with 2% across the board.
- Everything for the goal above. ^^
- Engage with targeted niche users.
- Participate in Facebook group threads that promote various social threads.
Post at least once per week. I realize this isn’t much of a goal for many bloggers… but I’d rather learn to consistently post once a week than three times for a month and then disappear for the next two months. Because this isn’t the first time that’s happened.
- Schedule ahead in a planner and keep it clearly visible for reference.
- Control my excitement of finishing a post… it’s okay to schedule a few days ahead.
- Keep a consistent list of post ideas.
Take more BRIGHT photos. I ask myself two questions every day: 1) Why is my Instagram feed so dark? and 2) How do I have no photos? Has it just been raining and dreary that much here in Sacramento? Am I never in well-lit places? Do I lead such a boring life that there’s no reason to take photos? Whatever the answer, I’m tired of scrolling through photo albums more than a year old, and then when I do find a good one to post, it doesn’t feel authentic or remotely in the moment like I aim to shape my Instagram feed. So with that, there’s only one solution.
- Take more photos. (Sorry to my boyfriend, who might as well induct himself in the Instagram Husbands club now.)
The overarching goal is to blog smarter, not harder. I find myself getting burnt out so easily and quickly, and it’s time to address how to manage that more than anything else. After all, maintaining consistency is the first step to achieving all of the above.
What are your goals for February? Any advice to succeed with the ones I’ve listed?